Let's Do It! World is a civic-led mass movement that began in Estonia in 2008 when 50,000 people united together to clean up the entire country in just five hours.
Let's do it Philippines movement got its inspiration from where it all started in Estonia in 2008 and was first introduced in the Philippines through Clean Up the Philippines movement in 2012. Dann Diez the founder of Sustainable Energy and Enterprise Development for Communities represented the Philippines in the Let's do it American Conference 2012 in El Salvador. In November 2014, SEED4COM hosted the 2nd Let's do it Asian Conference and for this year 2015 is the initiator and national convener for the iam5million campaign for the September 20 cleanup day. In January 9-11 was the national boot camp to train regional leaders to start their own team, build partnerships and also conduct its own regional leadership camp. Objective of the Movement. The main objective of the #iam5million campaign is to have 5 percent of the entire population who are living the zero waste lifestyle or with environmental conscience and this 5 percent became infectious as we grow each year through our educational advocacy, manifested in our green actions and provides economical values to those who practice it but most of all fosters community based enterprise. Activities includes education and information campaign to support the RA 9003 national solid wastes act, waste mapping, establish ecology centers or Material Recovery Facilities and inventory of recyclers or junkshops, LGU and industry partners for the solid wastes collection for proper disposal and recycling/up cycling not just dumping all in the landfills. The international network of Let's Do It! aims to solve the illegal dumping problem on a local and global level both short and long term by engaging a large part of the society in the cleanup activity on an action day, raising the issues related to illegal dumping and engaging both experts, political and local leaders to find more sustainable systemic solutions. Let's Do It! has engaged a total of 12 million participants in its cleanup actions.